15 B2B Content Marketing Agencies Reviewed in 2023

When looking for the perfect content marketing agency to help bring your business’ digital presence to life, it can be overwhelming to choose from a plethora of options. To make the decision easier, we have compiled a list of the top 15 B2B content marketing agencies and reviewed their services, so you can find your ideal partner with ease!

What is B2B Content Marketing?

B2B content marketing is the process of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.

At its core, B2B content marketing is about creating and sharing information that helps a business’s target audience do their jobs better or solve a problem. The challenge for many companies is that they often don’t have a clear understanding of what their target audiences want or need to know. As a result, they end up producing content that’s all over the map in terms of topics, format, and quality.

To be effective, B2B content marketing must be strategic, addressing the needs of specific buyer personas at various stages in the funnel. And it must be consistently good—or even great—in order to break through the noise and build an audience of engaged followers.

The heart of any good B2B content marketing strategy is keyword research. By understanding what your target audience is searching for online, you can create content that answers their questions and guides them toward becoming customers. Creating buyer personas can also be helpful in this process, as they can give you insight into the types of information your target audience is looking for.

Once you have a solid understanding of your target audience and what they’re interested in, you can start thinking about the different types of content you can create to reach them

The Benefits of B2B Content Marketing

B2B content marketing is an effective way to reach out to potential customers and clients. It helps you build trust and credibility with your audience, and ultimately drives sales.

When done right, B2B content marketing can be a powerful tool in your marketing arsenal. Here are some of the benefits of B2B content marketing:

1. Helps you build trust and credibility

When you produce high-quality, informative content, you help build trust and credibility with your audience. They begin to see you as an expert in your field, and this can lead to more sales down the line.

2. Drives leads and sales

Informative content can help drive leads and sales for your business. By providing valuable information to your target audience, you’re more likely to convert them into paying customers.

3. boosts search engine optimization (SEO) efforts

Quality content also boosts your SEO efforts, as it helps you rank higher in search engines for relevant keywords. This means more people will see your content, and potentially do business with you as a result.

Target Audience Selection by Content Marketing Agencies

The greatest determinant of effective marketing is the audience. Some companies target individual consumers while some cater to other companies or organizations. There is a difference between marketing to businesses and marketing to individuals.

Business-to-business (B2B) marketing is the promotion of products or services to other businesses or organizations.

The main aim of B2B marketing is to support the success of other businesses by providing them with products or services that can help them grow and succeed.

On the other hand, business-to-consumer (B2C) marketing is the promotion of products or services to individual consumers. The main aim of B2C marketing is to generate sales of products or services to individuals.There are many factors that need to be considered when choosing a target audience for marketing purposes.

Some of these factors include the needs of the target audience, the location of the target audience, the demographics of the target audience, and the buying habits of the target audience. It is important to understand these factors in order to select an appropriate target audience for your marketing campaign.

What are B2B Content Marketing Agencies?

B2B content marketing agencies are specialized agencies that help businesses create and distribute content that attracts and engages their target audiences.

These agencies typically have a team of experienced content marketers who can help you develop a content strategy, create high-quality content, and distribute it through the right channels.

There are many benefits of working with a B2B content marketing agency.

First, they can help you save time and resources by taking on the entire content marketing process for you.

Second, they can ensure that your content is of the highest quality and is well-optimized to reach your target audience.

Finally, they can help you measure your results and ROI so that you can continue to improve your content marketing efforts over time.

If you’re looking for a B2B content marketing agency to partner with, we’ve compiled a list of the top 15 agencies in the industry.

What is the difference between a B2B Content Marketing Agency & PR Agency?

When it comes to content marketing for business-to-business (B2B) companies, there are two main types of agencies that can help: B2B content marketing agencies and PR agencies.

Both types of agencies can create and distribute content, but they differ in their approaches and focus.

A B2B content marketing agency is primarily concerned with creating engaging content that will attract and retain customers.

This type of agency will often produce a wide range of content, including blog posts, infographics, eBooks, case studies, and more.

In addition to creating content, a B2B content marketing agency may also help with planning and executing a content marketing strategy.

PR agencies, on the other hand, are mostly concerned with promoting their clients to the media and generating positive press coverage.

While PR agencies may also create some original content, their main focus is on getting their clients featured in positive news stories.

In addition to media relations, PR agencies may also provide crisis management services and help with issues such as reputation management.

How to get started with a B2B Content Marketing Agency?

Assuming you're looking to partner with a B2B content marketing agency, there are a few key things you should consider before getting started.

Here's a quick rundown of what you need to keep in mind:

1. Define your goals and objectives. What are you looking to achieve with your content marketing strategy? Do you want to drive more web traffic, generate leads, or do something else entirely? Be specific and have measurable goals in mind from the outset.

2. Research potential agencies. Once you know what you want to accomplish, it's time to start researching agencies that can help you get there. Read online reviews, check out their past work, and see if they're a good fit for your company.

3. Consider your budget. How much are you willing to spend on content marketing? Make sure you have a realistic budget in mind before beginning your search for an agency partner.

4. Communicate your needs clearly. Once you've found an agency you'd like to work with, it's important to communicate your specific needs and expectations upfront. This will help ensure that both parties are on the same page from the start and that the partnership is off to a strong start.

TOP 15 B2B Content Marketing Agencies

If you're looking for a content marketing agency to take your business to the next level, look no further than these top 15 B2B content marketing agencies.

From firms that specialize in creating high-quality blog content to those that excel at developing strong social media campaigns, these agencies have the experience and skills necessary to help you reach your target audience and achieve your marketing goals.

1. ConvertBunny

Year Founded: 2021

Employees: 15

ConvertBunny is a content marketing agency that specializes in creating high-quality, engaging content for B2B companies.

Our team of experienced writers and editors can help you develop a content strategy that will reach your target audience and achieve your business goals.

Whether you need help with blog posts, white papers, eBooks, or website copy, ConvertBunny can create content that is both informative and persuasive.

We also offer social media management services to help you promote your content and grow your online following.

If you're looking for an agency that can help you take your content marketing to the next level, ConvertBunny is a great option.

Clients List

Noon

Markaz App

JoinKaya

DotnetReport

Jalebi

Learn more on the company’s website.

2. Sociallyin

A social media marketing agency, Sociallyin specializes in paid social advertising, content creation, social strategy, influencer marketing, and community management. They create several social media posts for clients.

Their creative team has mastered the ideology behind marketing and set the pace for production.

3. Clay

Clay is a B2B content marketing agency, a global UX/UI design, and branding agency headquartered in San Francisco. With the help of this agency, top companies in the world create transformative digital experiences, brands, and websites. In addition to creating strategies, designs, and developments across all platforms, they also apply behavioral science to customer experience to create engaging digital experiences.

4. Sculpt

Sculpt is one of the top B2B content marketing agencies on social media. They've helped countless B2B marketers and business leaders to attract new customers by providing guaranteed social media SEO strategies. They can work with you to build a strategy that will help grow your company's presence on channels like Facebook, Twitter, LinkedIn, Quora, Reddit, YouTube, and other platforms.

5. Disruptive Advertising

According to Disruptive Advertising, they are the most reviewed content marketing agency across all review platforms, including Google, Upcity, G2, and Facebook. In addition to optimizing conversion rates for eCommerce businesses, they fix leaky funnels to increase revenue and conversion rates.

6. Viral Nation

One of the smartest B2B marketing agencies you can work with is viral nation, a B2B content marketing agency that offers full-scale digital marketing services. With their research ability and ability to connect audiences and brands, they are one of the best B2B marketing agencies. As well as winning the Influencer Marketing Award for "Best Large Influencer Marketing Agency" in 2020, the agency was named EY Young Entrepreneur of the Year for 2019.

7. Cleverly

Cleverly is a B2B content marketing agency that specializes in LinkedIn marketing. LinkedIn is one of the biggest channels for B2B marketing, and generating leads on the platform mostly requires the help of agencies like Cleverly. A few of the services they offer include white-label lead generation, LinkedIn targeting, outreach messages, prospect list building, custom lead magnets, targeting filters, and automated funnels.

8. Moburst

You'll love working with Moburst because it is one of the best B2B content marketing agencies. Moburst helped almost half of the 15 mobile app providers that have surpassed a billion downloads worldwide. The agency has won numerous awards including the 2022 Telly Award, 2021 Most Effective Video Campaign 2021 from London's Masterclass Awards, and many more.

9. EARNEST

In addition to winning numerous awards in its field, Earnest is a B2B content marketing agency. UX design, brand management, content marketing, marketing strategy, campaign management, website, events, and demand generation are among the services offered by the agency.

10. Flying Cat

Flying Cat is a full-service B2B content marketing agency. They create and execute Martsch, salestech, and HR tech content marketing programs that generate awareness, drive leads, and accelerate sales.

The team of experienced creatives and strategists work with you to develop a custom content marketing program that aligns with your business goals. They then craft engaging, targeted content that resonates with your audience and drives results.

Whether you’re looking to increase brand awareness, generate more leads, or accelerate sales, Flying Cat can help you achieve your goals.

11. Skale

As a growth agency with extensive experience in SaaS SEO, Skale is dedicated to providing authentic performance-driven strategies for SaaS brands. Their team of growth leaders are experienced in all aspects of content marketing, from link building and blog writing to social media outreach and lead generation. In addition to their focus on SaaS brands, Skale also works with a variety of other businesses in a wide range of industries.

12. Organic Growth Marketing Agency

If you're a SaaS company with big ambitions for growth, then you need to work with a content marketing agency that can help you scale your organic user acquisition. Organic Growth Marketing (OGM) is a agency that specializes in helping fast-growth SaaS companies like Intercom, Hotjar, ProfitWell and Segment to scale their businesses using SEO and content marketing.  

OGMs team of experienced growth marketers will work with you to develop and execute a growth strategy that is tailored to your specific business goals.

They will help you increase your visibility in search engine results pages (SERPs), drive more traffic to your website, and convert more visitors into paying customers. In addition to SEO and content marketing, OGM can also help you with lead generation, social media marketing, and email marketing.

So if you're looking for an agency that can help you take your SaaS business to the next level, then be sure to check out Organic Growth Marketing.

13. Gorilla 76

Gorilla 76 Agency is a top B2B content marketing agency that can help you take your business to the next level. They specialize in helping businesses define their marketing goals, and then create and implement a plan to achieve those goals. Their focus is on creating high-quality content that will position your company as a thought leader in your industry.

If you're looking for an agency that can help you create truly world-class content, then Gorilla 76 should be at the top of your list.

14. ContentDistribution.com

Content Distribution are part marketing agency, part SaaS for marketing agencies. These “fat graph” guys walk the walk: they grew their own SaaS from 0 to $135K ARR in 135 days, all through organic search and content marketing.

If you’re a marketing agency looking for help with content distribution and amplification, these are your guys.

Their platform gives you access to over 8,000 publishers and influencers, so you can put your content in front of the right people. And they have a team of experienced marketers who can help you create and execute a distribution strategy that gets results.

15. Funky Marketing

Funky Marketing is a demand gen agency based in Serbia that helps fast-growing B2B tech-based companies differentiate themselves and generate consistent revenue growth.

Funky Marketing has a team of experienced content marketing professionals that can help you create and execute a content marketing strategy that will help you achieve your business goals.

They offer a wide range of services, including content strategy, planning and creation, distribution and promotion, and analytics and reporting.

If you're looking for a content marketing agency that can help you grow your revenue, Funky Marketing is a great option.